Freelancing is Taking Over Indiana's Entrepreneurs

2023 has proved to be an interesting time for business, entertainment, commerce, and everything in between. As the world returns to normal after the Covid-19 pandemic, it's no secret that there have been some significant changes that have led to an entirely new working environment for many. In the current economic crisis and as individuals across Indiana have had to experience everything from a drop in working hours, rises in living costs, and even getting used to blended working environments (with a mix between the office and home), some surprising lessons have been learned. One of the biggest is that setting up a home business isn't as difficult as many first thought, and right now freelancing is taking over Indiana's entrepreneurs.  

Who is freelancing in 2023? 

Freelancing isn’t a new way to offer services online, but the growing use of digital portals is making it even easier for those with the right skills to brand themselves and get established with little fuss or financial input. Where once those freelancing typically had skills in graphic design. IT fields, and even content writing, freelancing is now far more diverse. As anyone with a specific skill or talent can go online and use social media portals like LinkedIn to connect with potential employers around the world, there's little need to spend hours searching the web to generate an income (whether individuals are looking to supplement their current earnings or get started and potentially scale a fully functional business).  

Top tools for freelancers 

With the inception of AI, anyone can create stunning imagery and promote their services using free platforms like photo and video editing giant CapCut. Users can perform everything from generating stunning profile pictures using the AI portrait generator to filming short personal introductions with nothing but their mobile phones. The video stabilizer will reduce movement distortion and blur and make all footage look professionally shot.   

Why is freelancing becoming the top option for entrepreneurs in Indiana?  

As the modern workforce is changing, traditional work environments are no longer what they used to be and individuals are now looking for a better work/life balance. As many now have a better grasp on their capabilities and know how to utilize all the tools at their disposal thanks to the Covid lockdowns, there has been an awakening about how services can be offered in online spaces and how remote work can be performed. This is what is leading more and more people to turn toward freelancing as a viable income stream.  

Also in 2023, more graduates are leaving schools and are struggling to find places within an array of business sectors, and freelancing is presenting a unique opportunity that other entrepreneurial endeavors simply can’t provide. With the ability to curate imagery and videos that have a significant impact and upload them to social media channels (CapCut has a fantastic YouTube video editor, for example), it's never been simpler to reach wide and diverse audiences and earn a worthwhile living online.